Aston Martin Lagonda Vision Concept was first unveiled at Geneva Motor show in 2018, as the zero emission Lagonda All-Terrain Concept. The future lies in autonomous driving, as Aston Martin tags the vision concept as “world’s first zero emission luxury car.” I’d be left puzzled to what Tesla, Bentley and Rolls-Royce would think of this. The competition in the car world is so extreme that the best of concepts is yet to be seen.
“Lagonda exist to challenge that thinking and prove that being modern and luxurious are not mutually exclusive concepts. We believe people associate luxury in their cars with certain traditional and even old-fashioned approach because to date, that’s is all that’s been available to them,” commented Aston Martin Vice President and Chief Executive Officer, Dr Andy Palmer. I couldn’t agree less with the British automaker CEO, British cars have somewhat orthodox designs, Lagonda integrates a mixture of imagination and technology. Lagonda replaces it’s traditional design of Parthenon grilles and massive frontal areas with electric power. It runs 400 miles with just a single charge with real world conditions. After reading the comments of Aston Martin VP and CEO, the race is on to take on orthodox design unlike brands like Rolls-Royce and Bentley who are it’s competitors.
In Mark Wahlberg’s movie, Aston Martin appearance was next to none, just one crazy cameo, an Aston Martin Rapide driving by to unveil a glimpse of Aston Martin Lagonda Vision concept with combination of its suicide doors and gullwing door opened to catch it’s interior. A top notch concept, never has a car existed with two different door styling but Lagonda Vision Concept true imagination encompasses all possibility.
The SUV interior is a four seat cabin with two front seats that rotate 180° to chat with passengers behind while on autonomous driving (I’d see the road while on autonomous driving). Once inside, it’s just a cocoon that’s completely out of carbon fiber, ceramic, will and cashmere. The dashboard and steering is a futuristic one with buttons that prepared one for an hyperloop drive. The last luxury model from Lagonda was a Lagonda Taraf in 2016 at 1 million USD, so mouth watering price should be expected for the comfortable luxury SUV.